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Hobson City Focus Group

We headed to a rural city to understand this community’s perspectives when it comes to vaccines, and debunk some myths along the way.

The Initiative

Vaccine hesitancy is not uncommon in our rural communities. We wanted to understand WHY.

NOWINCLUDED visited Hobson City to learn about the community’s awareness of vaccines. We also took the time to understand their current knowledge about pandemics and vaccine clinical studies, including their willingness to participate in one, if given the opportunity.

Thank you for being part of our focus group! Check out a summary of what we gathered below.

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Engaging 434 Attendees Through a Brunch and Learn Series in Michigan

We pulled together our favorite things: food, health education, and community, for informative panel discussions about MG.

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Reaching 5,608 People Through a Social Media Challenge

We put participants in the shoes of people living with MG by simulating common MG symptoms to see how they’d react.

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Educating 195 People Through an Online Quiz

We put our community members’ knowledge to the test to see if they could spot MG symptoms in daily scenarios. 


By The Numbers

Identified as Black or African American
0
Identified as Women
0
Focus Group Participants
0

What You Shared

Here’s who you seek advice from before making a decision about vaccines:

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Here are the vaccines you’ve taken in the last 5 years:

64%
COVID-19
25%
Seasonal Flu
6%
Tdap
6%
All

YOU ANSWERED:

Do you know what the bird flu is?

Group 29

Have you ever been asked to participate in clinical research?

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How willing are you to participate in a vaccine clinical study if we experience another pandemic?

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YOUR IDEAS FOR CHANGE:

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Ongoing Communication

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Seeing Diverse Representation

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Incentives and Compensation

Thanks for Joining Us

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