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Cancer Campaign Toolkit

Rooted Resilience

This toolkit was created for NOWINCLUDED ambassadors and partners to share our latest cancer campaign materials with your respective networks.

rooted resilience logo black

About this Campaign

Acclinate’s NOWINCLUDED community is on a mission to bring over 10,000 community member stories to life. We understand the power of storytelling and the impact that sharing one’s lived experiences can have on connecting with others like them and even inspiring change across the healthcare industry.

This campaign represents Black empowerment, cultural pride, and health advocacy to inspire action towards screenings and clinical research participation. Know people in your community who have a cancer story to tell? Know anyone who may be motivated to withstand the adversity that life is throwing at them by connecting with others? Know someone seeking to share how their family’s health has impacted their own resilience?

Share any of the language or imagery within this toolkit to join the NOWINCLUDED community on their mission today! If you have questions or need printed materials, email us at [email protected].

SOCIAL POSTS

General cancer

Below are draft social media posts that you can share on your social media accounts (e.g., Instagram, LinkedIn, Facebook). On Instagram, feel free to share the URL in a story post or include it in your bio/linktree.

Rooted Resilience Social 1
Caption: Unleash the power of your story. 🌟 Share your cancer journey and join the NOWINCLUDED cancer circle. Together, we can inspire strength and resilience. 🫶🏽 #linkinbio #RootedResilience #CancerCommunity [stories link]
Rooted Resilience Social 2
Caption: Cancer can be scary to navigate alone. Join the NOWINCLUDED cancer community for more stories and resources to take action against it today! Connect, share, and be inspired. #RootedResilience #CancerWarriors
Rooted Resilience Social 3
Caption: In every story, there’s strength. 💪🏾 Hear from Wynn, NOWINCLUDED lymphoma ambassador, on how he managed his 2x diagnosis and continued to advocate for himself to find the right kind of support. #RootedResilience #ShareYourStory #linkinbio  [stories link]

SOCIAL POSTS

Lung Cancer

Below are draft social media posts that you can share on your social media accounts (e.g., Instagram, LinkedIn, Facebook). On Instagram, feel free to share the URL in a story post or include it in your bio/linktree.

Lung Cancer Social 1

Caption: 🫁 Lung cancer can hide in silence, but early detection is crucial. Know the signs and seek medical attention if you experience any of the symptoms. Learn more about the signs.

Lung Cancer Social 2

Caption: 🚨 ICYMI: You may have never touched a cigarette in your life and still get lung cancer. Lung cancer is the leading cause of cancer-related death.  Learn more about lung cancer today.

Lung Cancer Social 3

Caption: Chris Draft, former NFL linebacker and lung cancer ambassador, joined our community to advocate for those on their cancer journey. He wants you to know your story matters too. Join Chris and other community members by sharing your story of resilience with our community. Watch Chris’ story here. #RootedResilience #NOWINCLUDED

SOCIAL POSTS

Breast Cancer

Below are draft social media posts that you can share on your social media accounts (e.g., Instagram, LinkedIn, Facebook). On Instagram, feel free to share the URL in a story post or include it in your bio/linktree.

Breast Cancer Social 3

Caption: Together, we shine brighter. 💗 Stand with us in the fight against breast cancer and share your story. #NOWINCLUDED #BreastCancerAwareness #RootedInResilience

Breast Cancer Social 2

Caption: Early detection saves lives. Help us at NOWINCLUDED spread the word about the importance of regular screenings and clinical trials within our community. #EarlyDetection #RootedResilience

Breast Cancer Social 1

Caption: Joyce, 2x breast cancer survivor and NOWINCLUDED ambassador, was blindsided by both her diagnoses. She wants you to dream big, believe in yourself, and never quit. Join the fight at nowincluded.com/cancer-circle #RootedResilience

Email & Website content

Rooted Resilience Graphic 1
Rooted Resilience Banner 1

Caption: Your story matters! Share your story to help others in their fight against cancer. Together, we can inspire strength and resilience. 

Join us in raising awareness and leading cancer research for a better tomorrow. Visit nowincluded.com/cancer-circle/ #rootedresilience #cancercommunity

Rooted Resilience Graphic 2
Rooted Resilience Banner 2

Caption: You may have never touched a cigarette in your life, yet can be diagnosed with lung cancer. Early detection is a game changer in your fight. 

Join NOWINCLUDED community members to share your story of resilience with our community. #NOWINCLUDED #lungcancer #rootedresilience

Rooted Resilience Graphic 2
Rooted Resilience Banner 2

Caption: Among Black women, breast cancer is the most commonly diagnosed cancer. But we are ready to fight this statistic. 

Join the NOWINCLUDED community to share your story and spread awareness to promote early detection. #NOWINCLUDED #breastcancer #rootedResilience

Email Messaging

Email #1 - General Cancer

Subject: Unleash the power of your story. Rooted in resilience. 

Hi [Name],

[I/we] know the importance of having your tribe when medical concerns arise.

That’s why [I/we] want to introduce you to the NOWINCLUDED cancer community. Connect, share, and be inspired by people in our community finding the same strength to fight. 

Whether you are actively fighting cancer or have a loved one who is diagnosed, you do not have to navigate this alone. We have resources and stories to help you today. Check out our community today at nowincluded.com/cancer-circle/ and find the strength in numbers!

Best,
[Name]

Email #2 - lung cancer trial

Subject: Let’s shape the future of lung cancer research. Together.

Hi [Name],

Have you or someone you love been diagnosed with lung cancer?

[I am/we are] collaborating with NOWINCLUDED, a digital platform committed to fostering healthier communities of color, to share an opportunity to participate in research focused on potential treatments for lung cancer.

Participating in clinical research significantly enhances the likelihood of developing lung cancer detection and treatment specifically catered to our community’s needs. 

To learn more about this clinical research study for lung cancer and to find out if you might be eligible to participate, visit nowincluded.com/cancer-circle/ today.

Best,
[Name]

Email #3 - General Breast Cancer

Subject: C’MON LADIES, IT’S TIME FOR YOUR MAMMOGRAM. 

Hi [Name],

Did you know breast cancer is the most commonly diagnosed cancer among Black women? 

Our NOWINCLUDED community is committed to raising awareness and promoting early detection in women of color. We need to speak up to our ladies that it is time to prioritize YOUR health.

To hear stories from our breast cancer ambassadors, or learn about clinical trials, visit nowincludeddev.wpengine.com/cancer-circle/ today.

Best,

[Name]

How can we help?

Share your story. get support. partner with us.
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Download Rooted Resilience Assets

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